Near BrandGuidelines

About Near

Boilerplate

Near is the world's largest source of intelligence on people and places, processing data from over 1.6 billion monthly users across 44 countries. The Near Platform powers data-driven marketing and enrichment offerings through a suite of SaaS products. The users of the platform can leverage audience, spatial, retail, among other data in a privacy-led environment. Founded in 2012, Near is headquartered in Singapore with offices in San Francisco, New York, London, Bangalore, Tokyo, and Sydney. Today, marquee brands such as News Corp and Mastercard work with Near to provide enhanced customer experiences. Near is backed by leading investors including Sequoia Capital, JP Morgan Private Equity Group, Cisco Investments, Telstra Ventures, and Greater Pacific Capital. Visit www.near.co to find out more.

Identity - The Logo

Logomark

Logo identity is the face and personality presented to the global community. It’s as important as the products and services you provide. Brand identity is the total effect of the logos, products, brand names, trademarks, advertising, brochures, and presentations- everything that represents the Brand.

Because the brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications we need to maintain its integrity. The guidelines set in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials we create will represent the company cohesively to the outside world.

Download The Logo

Primary Logo and Icon

Clear Space

Logo Clear Space

Make sure that text or other design elements do not encroach upon the logo. The marked space should always be given to let the logo ‘breathe’, free from distraction.

Use 50% clear space & in special case when 50% clearance is not available, go for 25% clear space.

Placement

Logo Clear Space

Landscape or vertical - the preferred logo placement is in any corner position, or center aligned at the right or left.

Color

The combination of BRIGHT, BOLD & COLORFUL palette.

Accurate reproduction of the brand color scheme is essential to communicate a clear and consistent message about the company's image.

The Pantone colors should be used wherever possible, with CMYK / RGB matched as closely as possible depending on the materials and print process.